Ford’s Military Appreciation Program
Mike Bass is honored to salute those who serve our great country. We’re proud to offer you and your family a Military Appreciation Offer! Ford has an exciting incentive program for active members, reservists and members of the DEP, retirees, veterans within 24 months of separation from an eligible military branch, spouses/surviving spouses, and other household members offering a $500 exclusive cash reward towards the lease or purchase of a new eligible Ford Division vehicle. It’s our way of helping to provide a special salute to those who serve!
Who’s Eligible for the Ford Military Appreciation Offer?
Active Duty – Qualifying military and family members include:
- Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard
- Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
- Veterans Separated within the last 24 months
- Spouse/Surviving Spouse, or other household members
Retirees
- Retirees
- Regular Retirement
- Reserve Retirement
- Early Retirement (TERA)
- Medically Retired
- Spouse/Surviving spouse, or other household members
Veterans
A person who served in the active military, naval, or air service, and who was discharged or released therefrom under conditions other than dishonorable. Must be within 24 months of separation.
Reservists
Must be on order to deploy or were a veteran within 24 months of separation.
Frequently Asked Questions
What vehicles are eligible for this promotion?
This program provides a $500 Exclusive Cash Reward on a purchase or lease of eligible new 2024, 2025, and 2026 Ford or Lincoln vehicles. Not available on Mustang Dark Horse Mustang GTD F-150 Raptor Ranger Raptor Ford GT and Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealers or Lincoln Retailers stock by 1/5/2026. Limit of five purchase or leases per household during the program offer. Offer subject to dealer participation. May not be used/combined with any Ford/Lincoln private offer. See an authorized Ford Dealer or Lincoln Retailer or go to www.fordrecognizesu.com for complete details and eligibility. Check with your local dealer for current information. Offer subject to confirmation of eligibility. Limit one $500 exclusive cash reward per vehicle purchased or leased.
How can a customer verify their Military eligibility and how long does the verification process take?
All verification must be completed through www.fordrecognizesu.com/
I noticed that my incentive offer for the Military Program is different in Florida than in Ohio. Is that true?
More than likely, yes. This offer does vary by market so please see your dealer for additional program details and to confirm your eligibility.
How long is the program valid for?
Program is effective January 3, 2025.